A copywriter who keeps it real
Welcome to the Publishing Life Spotlight, where we shine a light on the stars of Publishing.com. Each episode gives you a peek at the awesome personalities and talents that keep us going strong. Today’s star is Mark!
Mark’s been crafting killer content for the team for over three years. He calls Publishing.com “supercalifragilisticexpialidocious”—and trust us, his stories are just as epic. From unexpected team surprises to wise words for our students, Mark’s got a unique take on everything.
Dive in and get to know the guy who brings oodles of humor and creativity to our team!
Name: Mark T.
Role: Senior Copywriter
Location: Canada
How long have you been with Publishing.com? >3 years!
If you could sum up Publishing.com with one word, what would it be? And why?
Supercalifragilisticexpialidocious (long word)
Best client I've ever worked for. Best product I've ever marketed, out of thousands. Best fulfillment, customer-first approach, and an amazing group of positive humans showing up everyday.
What has been the most unexpected surprise about being part of this team?
The best surprise for me is that the people on this team consistently and persistently put our customers first. Most employees in most businesses don't really care about the customer.
This team is different: weird, yes, but passionate about the customer.
What’s one thing you wish you could tell our students?
Just follow the course. It works. If you absolutely have to reinvent the wheel, find another program or give up your desire for money.
Who are your greatest mentors (in the world)? Why?
What are your publishing goals?
I intend to publish after my career with this company, but not during. I've been told by former clients that my marketing superpower is being able to look at any offer through the lens of a prospect, without bias.
Once anyone publishes, they become a cheerleader. Great for most roles, lousy for mine.
I don't need to be a cheerleader. I need to be a cynic.
To do my best and help get our product to more people who really need it, I have to remain objective and constantly look for ways to improve our offers and messaging.
What personal goals has this job allowed you to go after?
More travel, because you really can do the work from anywhere with Wi-Fi.
Flexible scheduling allows for quality time outside on the bike (essential because of the ridiculously short Canadian summers)
And I'm picking up some great tips from the company productivity enthusiasts...who says old dogs can't learn new tricks?
What has being part of this team meant for your family?
My nieces and nephew seem pretty chuffed that the quality of their presents has steadily improved. And I get a real laugh watching my Dad try to get his head around what I do...he's proud but doesn't quite "get" the whole internet business thing.
In case you’re like Mark’s dad and not totally sure what the whole copywriting thing is about, this should help.
Think of copywriting like chatting with a friend but with a purpose. It’s all about writing stuff that gets people to take action—buying something, signing up, clicking a link, you name it.
Bad copywriting comes off as disingenuous or even annoying, while good copywriting makes you focus less on the words and more on the feelings those words spark in you.
This is a list of copywriting basics that apply to pretty much every business in the world, including publishing.
Think you’ve got what it takes to craft killer content and have a blast doing it? Apply to work at Publishing.com.
Just make sure you’re ready for:
Check out our job openings here!