Here's how much authors are cashing in on Amazon royalty checks.
Amazon is THE place to self-publish a book these days because it's easy to navigate, free to use, and actually PAYS authors and publishers well. How well? Well, there's no cap whatsoever on how much you can earn in royalties, so the sky is really the limit.
Some authors and publishers make a few hundred dollars every month, while others can easily make six figures. Yep, you read that right. In a single month! We'll introduce you to some of them later on in this blog post!
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Amazon thought of everything when they designed the KDP self-publishing platform. You can publish books, market them, and check on your sales analytics, all from the same portal.
Here's how it all works:
Amazon's royalty structure varies based on the publishing option you choose and other factors like your book's pricing, distribution channels, and the geographic location of the sales:
KDP Royalties:
eBooks:
Paperbacks: A fixed royalty rate based on your book's list price minus printing costs.
KDP Select: Offers the same royalty rates as KDP but includes additional earnings from the KDP Select Global Fund, calculated based on pages read. This amount varies from month to month.
ACX Royalties:
Yes, some authors definitely achieve financial success solely through Amazon self-publishing. This typically requires a combination of professional writing, high-quality content, comprehensive marketing, and a deep understanding of Amazon's algorithms and reader preferences.
But there are some caveats...
Publishing incomes can vary across Amazon just based on the types of books you publish and where you publish them. Publishers and authors who stick to Amazon and fail to take advantage of other self-publishing platforms or aggregators, for example, might not reach the same number of potential readers.
Here are some other factors that can affect how much money you make:
Publishers typically make even MORE than authors on Amazon KDP...but what's the difference?
Aren't they the same thing? Not quite.
An author is solely responsible for the writing. The thing is, they don't even have to do the writing themselves. Over half the books on the non-fiction bestseller list were more than likely written by a ghostwriter. At the end of the day, you don't have to do any of the publishing or marketing to be considered an author. You just need to have your name on a book cover. So, where does a publisher fit in?
Becoming a publisher means reframing the act of publishing as building a business where the end goal is always to make your readers as happy as possible. This requires hours of thorough customer research to really understand where your readers are at and what they need. From there, publishers can outsource 99% of the writing, editing, and even formatting work. How they differ from authors is that publishers are responsible for performing quality checks every step of the way, and whether the end product does right by your readers will be up to you.
Pro Tip: This is why we say ANYONE in the world can become a publisher. Yes, even those who "aren't good with tech" and those who "aren't good at writing." As long as you can master the art of delegation or research, you can make it on this path! But it still takes work.
It might sound like a silly distinction, but the numbers speak for themselves. The average earnings for Amazon authors and publishers are different!
Pro Tip: The exception to this rule, of course, is any well-established author or celebrity author. 99% of these people use ghostwriters, but they make a ton of book sales and royalties with every new project because they already have well-established brands.
There aren't a whole lot of shortcuts you can take as a self-published author or publisher to rig the algorithm in your favor. This is a good thing! As poorly written books flood the market, your quality work will stand out more and more.
Still, there are some ways to get more readers, even if you're new to the self-published book game:
We dive more into pricing strategies in our other blog posts, but here's a high-level look:
The great thing about KDP is that advertising and marketing tools are already built into the platform. They WANT you to make more book sales because that translates to more Amazon sales. These are the tools you should have in your marketing arsenal to make more money:
Pro Tip: Playing around with Facebook ads and other promotional tools usually comes down the line as you're trying to scale your publishing business into the 6-figure per month range we mentioned earlier, so it's definitely not required if you're just getting started out.
Book reviews largely make or break a book launch. 50-100+ good reviews tell people that their time, money, and energy will be worth your content. A handful of bad reviews, on the other hand, tell potential readers that if your book was a sushi restaurant, they might get food poisoning and should probably steer clear...
So, how do you get more reviews? You've got some options:
Meet Jamie!
After the pandemic thwarted his small business dreams, Jamie was in a pinch. The bills were stacking up, and he wasn't sure how he was going to pay them off every month. It wasn't long until he made over $6k in royalties!
Meet Dennis!
If you struggle with perfectionism, self-doubt, and a fear of success, this award-winning publishing coach talks about having realistic expectations for yourself and how to start small:
Meet Lesley!
As a mom, full-time nurse, and personal trainer, Lesley knew what it was like to be spread thin between a dozen different competing responsibilities. Trying to fit in self-publishing felt impossible at the beginning, and she almost gave up. But after some sleepless nights and sheer determination, the work started paying off, and thousands in her bank account felt pretty good.
Meet Marco!
Wanna know how a 30-year-old is able to make over $35k per month? Marco opens up about all the failures that led him to this point:
KDP changed the game for self-publishing by making royalty payments way more accessible and also setting a higher rate than most other platforms. All authors and publishers also retain the rights to their work and can revoke their work from the platform anytime they want, which is pretty much unheard of when it comes to the traditional publishing model.
Here are some ways Kindle books are expected to change the future of publishing, too:
Do you really want to sit through another meeting for a job that gives you the "Sunday Scaries" right on cue every week? Do you really want to leave your retirement up to chance or miss out on your kids' biggest milestones because you're busy? Self-publishing takes care of all that and more. It's one of the top side hustles for retirees for a reason.
How does this sound?
How many books will you publish this year? It only takes one to make life-changing income.
Stop by our webinar to access the foolproof blueprint to making money online!