The domain name publishing.com is available for sale for the first time since 1997. Review the third-party appraisals below, and click here to inquire or make an offer.

 

The power of a generic domain name

So-called generic domain names differ from company and personal name domains. Instead of matching or closely resembling a person or company's formal name, generic domains are conceptual or common-noun terms that encompass a broad area of interest or enterprise. While a large company will always have its own domain name, the generic name can be used additionally to redirect traffic to the company's home page (or any targeted subpage). For a concrete example of the power of a generic domain name, try browsing to www.radio.com. This generic name is owned by CBS and takes web surfers to an engaging page showcasing CBS' radio stations; and notably it also serves to direct traffic away from the sites of its competitors' radio stations. In this way, CBS helps brand itself as the go-to place for radio, the first and perhaps only radio network the listener will visit. With ad revenue dependent on demonstrated listenership this generic name can add significantly to CBS's bottom line. The potential to direct new and large numbers of customers to a specific company's offerings is a principal value of the generic domain name. The company might be established and looking to direct additional traffic to itself, or it could be a start-up looking to quickly capture a new audience to introduce its products or services. As such, generic domain names are among the most valuable. See some past sales below.

Some notable generic domain name sales:

business.coma $7,500,000 1999
investing.coma $2,450,000 2013
savings.comb $1,900,000 2003
dating.comb $1,750,000 2010
flying.comb $1,100,000 2010
printer.comb $800,000 2008
housing.comb $500,000 2013

Sources:
a http://en.wikipedia.org
b http://www.domaining.com

 

Third-party appraisals of the publishing.com domain name:

Appraised by Afternic.com in March 2016:

Domain Attributes Value: 37 (of 40)
Market Value: 25 (of 25)
Commercial Value: 34 (of 35)
Domain Name Index (DNI) Score: 96 (of 100)*
Appraisal Value: $500,000

*The DNI Score is the sum of the individual scores a domain receives for the attribute values described above (Domain Attributes, Market and Commercial). It is based on a 1-100 scale with 1 being the lowest and 100 the highest. Appraisal values are primarily determined based on this score. They do not take into consideration unknown factors such as traffic volume, parking revenue and other forms of monetization.

Afternic Appraisal Report, March 25, 2016.

 

Appraised by Afternic.com in May 2013:

Domain Attributes Value: 37 (of 40)
Market Value: 25 (of 25)
Commercial Value: 34 (of 35)
Domain Name Index (DNI) Score: 96 (of 100)*
Appraisal Value: $500,000

*The DNI Score is the sum of the individual scores a domain receives for the attribute values described above (Domain Attributes, Market and Commercial). It is based on a 1-100 scale with 1 being the lowest and 100 the highest. Appraisal values are primarily determined based on this score. They do not take into consideration unknown factors such as traffic volume, parking revenue and other forms of monetization.

Afternic Appraisal Report, May 6, 2013.

 

Appraised by Afternic.com in July 2011:

Domain Attributes Value: 37 (of 40)
Market Value: 24 (of 25)
Commercial Value: 35 (of 35)
Domain Name Index (DNI) Score: 96 (of 100)*
Appraisal Value: $500,000

*The DNI Score is the sum of the individual scores a domain receives for the attribute values described above (Domain Attributes, Market and Commercial). It is based on a 1-100 scale with 1 being the lowest and 100 the highest. Appraisal values are primarily determined based on this score. They do not take into consideration unknown factors such as traffic volume, parking revenue and other forms of monetization.

Afternic Appraisal Report, July 7, 2011.